In the world of modernization, we still follow the trend of using signs and banners to communicate for various purposes. Signs and banners are two means of communication to connect with a specific group for marketing or advocacy. These two processes are used to convey and deliver the message for a specific brand or purpose. Now we will have a brief study on the major types of signs and banners all over the world.
Types of Signs:
In this blue earth, Signs Washington DC is becoming a necessity to express a specific message or promote a specific brand to a particular section of people. According to Pierce's theory of signs, signs are of three types:
1.Icon: An icon can be defined as a sign which includes a character that portrays the identity or significance, yet there is no resemblance between the object and the significance. For example, A geographical structure representing a country.
2.Index: An index can be defined as a sign which has any evidence of the object being represented. It doesn't resemble the object being represented but resembles the significance of the object. For example: "Dark clouds" index rain, "smoke" index fire, "red light" index to stop.
3.Symbol: A symbol has no connection between the object and its significance. It can be defined as a sign which may lose the character that signifies it when there is none to interpret it. For example Musical notes, numbers, flags, etc.
Types of Banners:
After a vivid study on signs, we will have a brief description of the banners and their types, which aids in promoting a brand or a product of a specific brand to the market. A banner is a long strip material with slogans, product descriptions, content representing a company, organization, and other entities. There are various categories of the banner for a different purposes:
1.Pull-Up & Retractable Banners: These banners are also known as roll-up banners which are meant to be attractive, double-sided shows for both internal and external purposes. Pull-up banners are six feet tall with varying widths and are easy to collapse and transport.
2.Pop-Up Booths and Displays: This type of display is a traditional form of getting the attention that is used by extending across the exhibition.
3.Vinyl Banners: These banners are meant mainly for outdoor shows. Vinyl banners vary from medium to large size and are easily visible from > 1-meter distance. They are heavy-weighted compared to clothed banners.
4. Fabric Banners: These banners are mainly meant for indoor shows, unlike vinyl banners. Banners are mainly made of polyester or satin designed with fabric and a perfect solution for every business. Fabric banners can be used as window displays, table cloths, curtains, etc.
5. Suspended & Hanging Banners: These banners are meant to be hung either from the rod or ceiling to make the whole crowd visible for promoting a specific brand or company. They come with holes throughout the banner to become resistant to strong wind.
Conclusion:
Every business entity requires Commercial Signs in Washington DC and banners to promote their brand or a specific product to the outside world. Therefore, It's very important to use proper signs and banners for a specified purpose at a proper place which will drive you in a better direction in the future.
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